Your product ships. Its content ships with it.
Growth CI is an open-source developer tool that lives in your repository. Commits trigger content runs, modules render short videos, and you publish the ones you approve to your own TikTok and Instagram accounts.
npx @growth-ci/cli init growth connect tiktok --account my-brand growth publish <artifact> --platform instagram
Content is code
Modules, accounts and specs live in your repo, versioned and reviewed like everything else.
You approve every post
Nothing publishes on its own. TikTok drafts land in your inbox; Instagram Reels post when you say so.
Local first
Runs, media and credentials stay on your machine. Growth CI Cloud is optional.
Growth CI Cloud
Self-hosting means registering your own TikTok and Meta apps. Growth CI Cloud gives you approved publishing connections, scheduling and performance history without that setup, priced per connected account.
How publishing works
You connect an account once by signing in on TikTok or Instagram and allowing Growth CI. Growth CI then uploads only the videos you choose, through each platform's official API, and reads back their status and basic performance. You can disconnect at any time from the platform or from Growth CI.